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Why don’t realtors use plain language to advertise their listings?  How are we to be able to translate what they write so that we know what a home really has to offer?

The first step in selling a home is marketing that home, and sometimes the brutal truth is just not going to attract a buyer.  We figure that if we can at least get you to explore the possibilities, that there is a chance of a sale.  “Cozy” sounds much more appealing than “small”, “motivated seller” is less alarming than “the seller needs a sale now” and “awaits your vision” is far more intriguing than “this place needs a complete overhaul.”  I’ve included a translation guide to some of our more popular phrases to aid you in understanding “realtor-speak” as you peruse our listings!

  • Complete Renovation: the home has had a top to bottom overhaul and nearly everything is new within the past few years
  • Mature Landscaping: large trees, but it could border on overgrown
  • Secluded: there is no one anywhere to be found
  • Historic: old, with windows that don’t open, don’t stay open, don’t shut or don’t lock
  • Original: everything is at least 50 years old
  • Investment Opportunity: you’re going to need to gut this one to the studs
  • Needs TLC – another complete rehab needed
  • Custom Window Treatments: early 90s, expensive, teal or rose colored draperies
  • Must see Inside: zero curb appeal
  • Bonus Room – no one knows what to do with this space
  • One Car Garage – you might get your Suburban in, but forget about opening the doors once inside
  • Up & Coming Neighborhood – this home is next to the train tracks
  • Desirable Neighborhood – you’ll be paying more for this house because people love the neighborhood
  • As Is – inspect before making your offer – the seller won’t be fixing anything
  • Unique – you might have a hard time reselling this one
  • Close to the Village – a 10 minute drive by car
  • Walk to Village Shops – might be possible, but who has time?


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I’m ready to answer any questions you have regarding your real estate needs.
Kathe Barge, CRS, ABR, CNE, SRES
Associate Broker
401 Broad Street
Sewickley, PA 15143
Cell: 412-779-6060
Office: 412-741-2200 x238