Why don’t realtors use plain language to advertise their listings? How are we to be able to translate what they write so that we know what a home really has to offer?
The first step in selling a home is marketing that home, and sometimes the brutal truth is just not going to attract a buyer. We figure that if we can at least get you to explore the possibilities, that there is a chance of a sale. “Cozy” sounds much more appealing than “small”, “motivated seller” is less alarming than “the seller needs a sale now” and “awaits your vision” is far more intriguing than “this place needs a complete overhaul.” I’ve included a translation guide to some of our more popular phrases to aid you in understanding “realtor-speak” as you peruse our listings!
- Complete Renovation: the home has had a top to bottom overhaul and nearly everything is new within the past few years
- Mature Landscaping: large trees, but it could border on overgrown
- Secluded: there is no one anywhere to be found
- Historic: old, with windows that don’t open, don’t stay open, don’t shut or don’t lock
- Original: everything is at least 50 years old
- Investment Opportunity: you’re going to need to gut this one to the studs
- Needs TLC – another complete rehab needed
- Custom Window Treatments: early 90s, expensive, teal or rose colored draperies
- Must see Inside: zero curb appeal
- Bonus Room – no one knows what to do with this space
- One Car Garage – you might get your Suburban in, but forget about opening the doors once inside
- Up & Coming Neighborhood – this home is next to the train tracks
- Desirable Neighborhood – you’ll be paying more for this house because people love the neighborhood
- As Is – inspect before making your offer – the seller won’t be fixing anything
- Unique – you might have a hard time reselling this one
- Close to the Village – a 10 minute drive by car
- Walk to Village Shops – might be possible, but who has time?
REAL ESTATE SERVICES
401 Broad Street
Sewickley, PA 15143
Office: 412-741-2200 x238