Dear Kathe,
If you were going to repaint the interior of your home with an eye toward selling, what colors would you use?
There is no doubt that the MOST powerful color in selling homes right now is the fifty shades of gray! Were I choosing a paint palate most likely to drive in the highest dollars in the least amount of time, I would choose gray, greige and beige.
Last year I sold a home that had been appraised twice by two reputable appraisers in preparation for listing the home. The entire interior was painted light gray and the home sold within a week (and despite its older kitchens and baths) for more than $100,000 over the highest of the two appraisals. A proven testament to the power of gray!
I work full time + and watch buyers every day as they respond to the homes that they see – their responses are rarely analytic and are more often emotional – show them a gray house and they want to buy a home that meets none of their “must haves.”
Sometimes sellers object: I don’t like gray. Pittsburgh is too gray as it is. Gray wont look good in my home. I have yet to see a home where a carefully chosen shade of gray/greige doesn’t make the home sparkle. And as to personal taste – try to remember, you are moving. The market has spoken and the market we are in loves gray.
A few words of caution. One gray room is not going to do it. For the power of gray to work, the palate must be consistently applied throughout the home. Additionally, you must be very careful to choose the right shade of gray. I just toured a home where the shade of gray chosen for the walls clashed with the woodwork – gray will not work its magic in that case. And yes, this can be an expense. But if you are asking the question, you must be seeking the truth and yes, sometimes that is expensive. Homes with other color palates do sell, but in 2015 Pittsburgh, gray is the most powerful color you can choose if you want to sell your home!