Getting it SOLD!

We hear there is low inventory and many buyers looking for homes. Shouldn’t that work to our advantage as potential home sellers?

It’s true — we are in a very strong seller’s market. If you are thinking of selling, there is no better time than now. But even in a hot market, it is important to remember that a home seller is not much different than a seller of any other product – it is the seller’s job to sell. We agents are here to partner in that sale by marketing what you have to sell and negotiating the terms of that sale, but in the end, it is up to the seller to actually sell.

This may surprise some of you — many people think it is the Realtor’s job to sell. But just like any other product, the owner of the product must actually be in sell mode. What does that mean to you? First, it involves a mindset switch. Buyers are rarely sitting on sidelines begging you to own your home. Instead, it is your job to convince them that they want to buy your home. It is not much different than Nike selling you their sneakers — they need to convince you that you want to choose their sneakers over all other available choices, and sometimes they need to convince you that you need a new pair of sneakers to begin with. The same is true for houses–  by how you present your home and respond to offers, you must convince buyers that they should choose you, and maybe even that they want to move at all.

How is this done? It is not done by protracted and difficult negotiations. When a buyer likes your home enough to write an offer, it is very important to respond as quickly as possible to keep the momentum going and to seem as much like a team player as possible in the negotiations. This can be hard to do — in an effort to help you understand their view of the market, a buyer may present some information that you disagree with or that irritates you. It is critical not to take this personally, but to stay calm and keep negotiating. Remember, it is your job to sell to convince them that their viewpoint is flawed. This is not done by digging your heels in. Rather, you should work with your agent to create a detailed value analysis to help the buyer understand the value that you are selling.

It is also not done by digging your heels in about condition. Just like you wouldn’t find it appealing to buy a pair of sneakers with holes in the soles, if your home has some condition issues, it will be harder to sell. Do your very best to address condition issues before you list. Again, sneakers that look to be in good shape are going to be the first pair off the shelf. If things come up on the inspection that are a concern to your buyer, its better to be responsive to that buyer rather than putting your sneakers back on the shelf and waiting for another buyer. If you keep in mind that you are the one who is doing the selling, it will go a long way toward getting the job done!